Rorie and I are really excited by great art, great design, and great stories. We always had our own projects at home and at work, but we were always reluctant about putting our stuff out there. Art, design, and storytelling were things we loved, so we decided it was time, for better or ill, that we put our work out into the world. So for the past few months, we’ve have been playing around with our little pet project, The Guhit Unit.
As we went about with The Guhit Unit something interesting happened along the way. Friends, family, and some really gracious people we’ve yet to meet took notice and gave really kind words. They liked what we were doing. And most of them, especially friends and family, told us that they never knew we were into art and design and storytelling.
You may have noticed that we haven’t been posting as much as we used to. That’s because in the past few months, we’ve been getting messages from people asking us to do some work for them.
It’s an exciting and entirely welcome development. And that brings us to this. When we started this out, we just wanted a place where we can post our practice work. But the Lord has surprised us with how things are working out. So after these past few months, Rorie and I decided to change our name from The Guhit Unit to…
CALORIE is a portmanteau of our names. We decided to use our names because wanted to show that each project we do will have our own personal touch. We won’t publish it if it isn’t something we’d be proud to sign our names on.
The APOSTROPHE is a symbol of ownership and possession. We chose it as our logo to reinforce our commitment to do each project passionately and personally, and to be as invested as you are in the project.
The APOSTROPHE also doubles as a SPEECH BUBBLE, because we know that great art and design only works when you have a great story to tell.
For the Secondary Logo of the name, we wanted it to look like NUTRITION FACTS LABEL, because it’s clear and direct to the point. Also, because the name sounds like something you find on the back of your cereal box.
Finally, and most importantly, we chose to have the APOSTROPHE above our names, so people will be reminded that we’re the workmanship and ownership of a Far Greater Artist and Storyteller, Jesus. We hope to be able to do great and awesome work so “they may see your good deeds and glorify your Father in heaven.”
We hope to put out personal and work projects that excites us and challenges us. And that we hope, you’ll love, and be excited about as well.